![]() Levine, a communications aid in President George W. To symbolize the United States' commitment to combat the world AIDS epidemic through its landmark PEPFAR program, Steven M. The Red Ribbon continues to be a powerful force in the fight to increase public awareness of HIV/AIDS and in the lobbying efforts to increase funding for AIDS services and research.Ī large red ribbon hangs between columns in the north portico of the White House for World AIDS Day, November 30, 2007. Inspired by the yellow ribbons honoring American soldiers serving in the Gulf war, the color red was chosen for its, "connection to blood and the idea of passion-not only anger, but love, like a valentine." First worn publicly by Jeremy Irons at the 1991 Tony Awards, the ribbon soon became renowned as an international symbol of AIDS awareness.Īt the Freddie Mercury Tribute Concert held at Wembley Stadium, London on Easter Sunday 1992, more than 100,000 red ribbons were distributed among the audience by Red Ribbon International, with performers such as George Michael wearing one. The artists who formed the Visual AIDS Artists Caucus wished to create a visual symbol to demonstrate compassion for people living with AIDS and their caregivers. The Red Ribbon should be used as a consciousness raising symbol, not as a commercial or trademark tool. ![]() Keep the image copyright free, so that no individual or organization would profit from the use of the red ribbon. ![]()
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